Media Training & Workshops

KB Freelance can deliver media training packages to suit the specific needs of your organisation. All media training packages are delivered by real communication professionals and journalists and include anaylis of your organisation's existing media interviews; relevant examples of excellent (and not-so-excellent!) media techniques; interactive interview role-plays with constructive feedback.


We have successfully developed training programs specifically for sporting clubs, small businesses, community groups, and not-for-profit organisations. We provide email and telephone support for all participants following each training session.


We also deliver workshops covering topics such as developing cost-effective communication strategies; writing winning grant applications; and identifying sponsorship & fundraising opportunities.



Media training covers:


•Introduction to the media: who are they and what do they want from you?

•Interviewing skills (for print, radio, and TV)

•Key message development and delivery

•Controlling the interview

•Answering the tough questions

•Crisis media skills

•Dealing with hostile interviewers

•Developing memorable "sound bites"

•Confidence coaching

•Dress sense - look the part

•Preparing for your media interview

•Tips & tricks for recognising different interview styles employed by journalists and how to adapt your approach

•The power of social media


Workshop topics include:


•Cost-effective communication strategies & developing a media presence

•Identifying sponsorship & fundraising opportunities for your community organisation or club

•Crisis communication - how to respond effectively to negative media

•Designing a communication plan to achieve your strategic objectives

•Implementing social media for your organisation